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The key to marketing success is communicating your solution messages effectively. Whether you’re communicating with prospective customers, existing customers, partners, your sales force or employees, featuring the perspective of Ptak Associates analysts elevates the effectiveness of your events, online or social media outreach efforts, and training by providing:
- Industry, market and technology context/analysis
- Third-party validation
- Fresh content
- Lead generation
Ptak Associates analysts are available to share their broad industry, market and technology knowledge in a variety of venues or delivery channels – via online, on-premise or social media delivery. The perspective of Ptak Associates analysts are complementary to and set the context for further product discussions.
Ptak Associates analysts are available to speak or serve as panel moderators at conferences, meetings, seminars, or Webinars.
New content delivery channels provide additional opportunities to reach customers, prospective customers, partners and sales forces. Ptak Associates analysts are available to participate in a variety of these new media venues, including but not limited to: podcasts, Twitter Chats, Virtual Roundtables and YouTube Videos.
It’s important for your sales force and channel partners to understand the context within which they are selling their products. Industry and market forces influence the value proposition and positioning of products for customers. Including Ptak Associates analysts’ market, industry and technology perspectives in sales and channel training can provide valuable insight for these teams.