Ptak Associates
Ptak Associates

Need to know more about what’s going on in the industry? Check out our current blogs

Visit our blog pages and our research to see how solution providers compete to expand the use of analytics.

Our Coverage Areas Include

Alliance Management
Application Performance Mgmnt
Big Data
Channels
Cloud Computing
Data Reduction
DevOps
Enterprise systems
Infrastructure Analytics
Infrastructure Management
IT Management
IT Operational Analytics
IT Service Management
Operational Analytics
Sales support
Storage
Workload Management

Research Services

Ptak Associates offers a broad spectrum of research and analysis services on topics specific to our clients' interests. Our research services help vendors gauge and validate buyer preferences, in areas such as: 

  • Buyer sentiment
  • Buyer perceptions of individual vendors
  • Buyer purchasing guidelines


We do no canned reports: each effort is explicitly tailored to the needs of a particular client. On occasion however, we are able to bring together two or more clients with similar interests to share the expense of our primary research. 

 

Want to discuss a specific area of research?  Click here.

 

Our analysis of your data

Are you a company that has collected lots of data on customers, sales teams or channel partners?  Are you having trouble leveraging the as-yet undiscovered value of that data?

 

Vendors presenting their own data to sales prospects lack the mantle of objectivity that buyers expect. Let us do an honest and open third-party analysis of the data you have collected. We will:
 

  1. Validate the data you give us to ensure both veracity and applicability,
  2. Analyze the data,
  3. and then present our results to you in the form of written reports, presentations, articles, ROI analysis, or boardroom presentations… Whatever format best suits your needs.  We'll tell you what we like and what we don't like, what works and what doesn't work.  And when appropriate, we will recommend actionable next steps.


We provide objective third-party examination and interpretation of existing client data which, once validated, we deliver in the form of written reports, presentations, articles, ROI analysis, boardroom presentations, etc.  For more information, Contact us.

 

Survey services

Customer success stories

 

Let our analysts interview a select group of your customers. We can then produce charts highlighting the benefits of your solution (for example, illustrating how your customers have used critical features in your product to save time on projects, operational expenses, and the like. This technique is especially useful when you need to convey some specific solution benefit, or demonstrate a client benefit that otherwise might get lost in more general service.

Vendor success stories provide a cost-sensitive alternative to comprehensive customer surveys.


Archive of publicly available surveys

IBM IT relationship study
IBM IT relationship study PULSE 2012 0.4[...]
Adobe Acrobat document [187.3 KB]

Scenario research

Using the SCF scenario methodology developed and successfully applied worldwide by our European partner, Ptak Associates provides a strategy testing research service that uses demographic analysis and our research to create scenarios of alternative ways the IT market may develop. Ptak Associates combines its insight into market trends, evolving end-user needs, and demographics to develop credible alternative scenarios of what the market will look like in 5 to 25 years. These scenarios serve as a basis for future product and solution tactics, medium to long term strategies, and direct investment decisions.

 

 

Want to discuss a specific area of research?  Click here.

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