Ptak Associates
Ptak Associates

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Visit our blog pages and our research to see how solution providers compete to expand the use of analytics.

Our Coverage Areas Include

Alliance Management
Application Performance Mgmnt
Big Data
Cloud Computing
Data Reduction
Enterprise systems
Infrastructure Analytics
Infrastructure Management
IT Management
IT Operational Analytics
IT Service Management
Operational Analytics
Sales support
Workload Management

consulting services

IT management, line of business management, and vendor clients appreciate the breadth of experience, industry knowledge, and real-world perspective that our analysts use to provide insight into the specific issues they face. Every primary analyst has over 25 years of experience in IT and related areas, including front-line and executive functions in pre-sales technical support, development, alliance management, product marketing and program management.  In those rare cases where we lack a needed skill in-house, we work with outside consultants to find solutions for your problems.

IT Consulting:

We help our IT and line of business clients define and solve a wide range of IT decision-making and management problems. Whether it's selecting the right solution for your requirements or developing a strategic plan, our analysts are ready to assist you and your teams.


Recent IT client projects include:

  • Guiding IT managers in evaluating cloud offerings.
  • Designing solutions to leverage Big Data and address a range of storage problems.
  • Aiding customers evaluate new mainframe features.
  • Helping operations teams evaluate system performance issues.
  • Helping IT operations interpret and present benchmark results in business terms.
  • Helping clients evaluate the offerings from various vendors.


Our analysts assist vendor clients with insightful advice and feedback in areas such as

strategy refinement, product management, messaging, and product differentiation.  The broad industry knowledge of our analysts enables them to bridge silo boundaries and help our clients develop messages that clearly speak to all levels of customers and other stakeholders.       


Recent projects include:

  • Competitive analysis and positioning messaging.
  • Building a strategy for success in a commodity market.
  • Analyzing competitive response and building the plan for product introduction.
  • Resolving IT marketing issues in messaging, positioning, new market definition, etc.
  • Working with sales teams to link new technologies to business problems/issues.
  • Working with in-house developers to identify and resolve program management, UI and related product issues.


For more information, call us at 603-672-9514 or email us here.

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